About Amanda Waring

Today, Amanda is widely recognised as one of the UK’s leading inspirational speakers, filmmakers and writers on dignity, compassion and end-of-life care. She has delivered keynote addresses at hundreds of conferences in the UK and internationally, leads transformative workshops, and is a regular voice on national television and radio. Her media appearances include Sky News, BBC Breakfast, Women’s Hour, Start the Week and Radio 5 Live.

Interviewed by Sir Michael Parkinson as a fellow Dignity in Care Ambassador, Amanda has been at the forefront of national change. She held her own Dignity in Care conference with the Greater London Forum and played a pivotal role in instigating the Government’s Dignity in Care Campaign, which now has over 200,000 Dignity Champions across the UK many of which she has personally trained . 

Her work is recommended by the British Journal of Nursing and the Royal College of Nursing. She has served on advisory boards including the Government’s Dignity Board and has launched major national initiatives including:

  • The Government’s Dignity in Care Awards
  • The Action on Elder Abuse Helpline
  • The Dying Matters Initiative on BBC Breakfast

Amanda has been a consultant to care homes exposed by Panorama, helping transform culture and practice, and has trained extensively across councils, universities, hospitals, charities and care groups throughout the UK and internationally.

Following What Do You See?, Amanda produced three further acclaimed films - Home, The Big Adventure and No Regrets - exploring transitions into care, end-of-life experience, grief and loss. Her comprehensive What Do You See? training pack, containing 24 additional films, continues to support dignity leads and care professionals nationwide.

She is the author of:

Her work expanded online in 2020 with masterclasses and the deeply comforting recording I Am Near You, created to support those at end of life and their carers.

Amanda also works as a Soul Companion, Death Doula and Funeral Celebrant, offering compassionate guidance to individuals and families at life’s most sacred thresholds.

For the past five years she has led online training for Essex County Council on dignity, self-care for carers, and end-of-life support - engaging hundreds of professionals through film, poetry and reflective practice.

Alongside her advocacy, Amanda is an acclaimed performance poet. In 2025 she was invited to share her poetry at the United Nations, and in 2026 she appears as guest poet at major festivals including Elevate and Chichester Festival.